Having read the concerns of the cloud
service in the Cloud: Boundless Digital
Potential or Enclosure 3.0? , I find myself fall into the same negative
angle of viewing the flourishing cloud service, especially in the commercial
monopoly respect. As I plan to discuss in my final research paper, the
development of new type of technology might be an exciting progression for large
companies, but for most small struggling companies whose budgets are relatively
limited, it is no doubt another drawback comparing to the upgraded companies.
Many large companies distribute their apps
on IOS and Android platforms. For example, Wechat, the largest
standalone-messaging app in China, initial released in January 2011 and speedily
occupied a large market share. One of the most important reason is it’s produced
by Tencent, the forth-largest Internet company in the world, which promises it
sufficient budget of the development of app, the purchase of server and the
maintenance fee. However, it is unaffordable for small companies. Even though
they do have developed their apps, the expensive developing and advertising fee
excludes them from being excellent and well known, which makes them impossible
to compete with large Internet companies like Tencent.
From Internet era to Cloud era, the
surviving possibilities diminish for small companies also because of the
different characteristics of Internet and Cloud. Comparing to Internet era,
Cloud era stresses more on convenient information stream rather than the share
of information. People are more likely to upload and download things from a
certain server instead of browsing around the Cloud, which decreases their
chances of encountering something new. It is not hard to imagine that very
soon, several large companies would divide the whole Cloud up and provide us
information only profitable to them.